Four Ways to Stay Consistent in Business

Updated: Aug 31, 2020

Hey there, we know that times are different right now with the rapid spread of COVID-19 and life has changed for us all. Some of us are considered essential workers and still need to resume business as usual whether that is going out every day to a workplace while others are either laid off from the current employment or are working from home. For business owners, it may be different depending on what type of industry you are in. At this time consistency can be a little challenging. I wanted to share with you Four Tips to Stay

Consistency is the application of something typically that which is necessary for the sake of logic, accuracy, or fairness. We know if we are in business and not being consistent that could impact our business negatively. Let’s dive into these tips to keep you consistent and on track to constantly have a positive impact on the day to day operations of your business.

“Getting an audience is hard, Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen

Your Why

Why are you in business? If you are having a hard time answering this question, go back to when you first started your business what was your why. Of course, sometimes things change as we grow in business. I encourage everyone to go back and look at the why. Defining your why is important for you to continuously do what you do in and for your business. Going back to your why you may also find that some things may have changed and your why shifted. This is okay because sometimes growth is necessary, and you can make the changes you need in you. Your why relates to your purpose. A very simple quote by Simon Sinek. “People don’t buy what you do or how you do it, they buy why you do it? It’s the passion that comes with your purpose and being consistent. That keeps your customers and clients doing business with you, so ask yourself these questions as it pertains to your why: What is the reason for the business in the first place? What are my strengths and weaknesses? Where do you add the greatest value? Answering these questions will help you find your sweet spot!

“What’s your why? When you know why you do what you do even the toughest days become easier

Creating Short Time Goals

I like to use what is called the S.M.A.R.T. goals approach when setting up short-term goals. Something you would like to achieve in less than twelve months. Be Specific, what are you wanting to accomplish? Is it Measurable and how will you know when it has been accomplished? Is this goal Achievable let’s be realistic when setting short-term goals, How is this goal Relevant to the growth and consistency of your business? Timebound – when can you accomplish this goal in the time frame you were given? How is this goal relevant to the growth and consistency of your business? You should use the S.M.A.R.T. goal technique for each of the goals you would like to accomplish.

“Never quit, it is the easiest cop-out in the world. Set a goal and don’t quit until you attain it. When you do attain it, set another goal, and don’t quit until you reach it. Never quit.” Bear Bryant


There could be some setbacks if being organized is not a strong point. According to the statistic on Office Depot Small Business Index, most small business owners believe that an organized office or workspace has a direct connection to the success of a business: Eighty-three percent believe having an organized office is a vital part of their business success while sixty-three percent believe office organization correlates to their business profitability. Here are some tools that may assist you in getting or staying organized. Google Drive (one of my favorites) DropBox, both have an option of sharing if you have other team members that need to have access to files. I’m also a fan of Trello and Asana these applications allow you to keep track of your projects an to hold yourself and team members accountable. You don’t have to have a team to use these applications. There is a free version as well.

“For every minute spent organizing, an hour is earned” Anonymous


So, let me tell you I just acquired and new accountability partner and she is amazing. If you don’t have an accountability partner, I strongly encourage it as they will keep you on your toes in staying consistent in your business. I don’t recommend getting a friend to be your partner. Believe it or not, your accountability partner helps you grow your business and they don’t have to work in the same industry as you. Try these ideas hen looking for an accountability partner. Make sure you are clear about what you are looking for and your expectations, at the end of the day you want someone who will truly hold you accountable for your actions. It’s also your responsibility to hold yourself accountable as well. Be committed to yourself your business.

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“At the end of the day we are accountable to ourselves - our success is a result of what we do.” Catherine Pulsifer

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